Prada you! Adobe and Prada Group team up
TL;DR Prada Group has partnered with Adobe to create seamless digital and physical interactions.
So what? Get ready for hyper-realistic product prototypes from all Prada Group’s brands.
Italian luxury house Prada Group and digital experience management platform Adobe have announced a partnership aimed at transforming customer experiences both online and in-store. The partnership extends across all the Group's brands, including Prada, Miu Miu, Church's, Car Shoe, Pasticceria Marchesi, and Luna Rossa.
Prada Group will leverage Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, part of Adobe Experience Cloud, enabling the Group to expand their distinctive style through customer experiences that integrate the benefits of physical and digital innovation.
A passion for innovation, and a focus on customer experience
“Today, we announce a new and important step towards our fruitful collaboration with Adobe, with the adoption of their unique customer data platform suite, to further evolve the retail experience across all our brands”, said Lorenzo Bertelli, Prada Group Marketing Director and Head of Corporate Social Responsibility. “This will ensure we are able to engage and connect with each customer in the right place, at the right time, and with the right content.”
“At the heart of Prada Group’s identity is a passion for innovation, and a focus on the customer experience”, said Luc Dammann, President of EMEA at Adobe. “The luxury retail sector is at the forefront of digital innovation, and Adobe’s partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalised customer experiences across in-store and digital worlds.”
Seamless physical and digital interactions
Through the partnership, the Group will consolidate and analyse vast amounts of data to create unified customer profiles. The approach enables the delivery of personalised experiences in real time across any channel, increasing the seamlessness of the handover between physical and digital interactions with Prada Group’s brands.
Customers who opt in will enable sales assistants to know when they visit a store and their preferences, with the goal of a richer personalised experience. For example, a customer who has researched a bag online may be invited to see the bag’s latest seasonal colors in person, where a sales assistant will be ready to provide a tailor-made experience. After leaving the store, customers will receive recommendations based on their purchase, in-store experience, and online profile.
Hyper-realistic luxury product prototyping
Prada Group is also exploring cutting-edge technologies, such as Adobe Substance 3D to design retail simulations and create hyper-realistic product prototypes in an increasingly sustainable way. The prototypes will use physically accurate textiles, including leathers, aligning the Group’s overall product development process increasingly with Prada Group's commitment to sustainability and innovation.