Gucci’s La Famiglia collection just became a game
Demna turned the collection into a murder mystery—now Kering is betting on a Chief AI Officer to take it further.
Where technology lives in the real world.
This month, we're asking how we find things, and what it means that the answer keeps changing.
AI is reshaping discovery: what surfaces, what gets buried, and who controls the difference. The search bar that once organised the internet is fragmenting into feeds, algorithms, newsletters, and chatbots that are mostly right.
The old roads are closing. New ones are being built by the same small group of highly incentivised people who built the last ones.
The line between finding and being found is dissolving—and with it come new questions about visibility, trust, and who benefits from the intelligence quietly curating what we see.
From the Editor
TRAVEL