TikTok partners with New York Yankees and YES Network to enhance baseball fan experience
58 billion views for #baseball on TikTok, and counting.
TL;DR Tiktok the New York Yankees and the YES Network are expanding their partnership.
So what? If you’re a baseball fan you can expect more exclusive digital baseball experiences.
TikTok is expanding its partnership with the New York Yankees and the American paid television YES Network to further engage baseball fans worldwide. With over 58 billion views for the hashtag #baseball, the viral video-based social network has become a go-to platform for fans to connect, react, and engage with their favourite teams and players.Engaging baseball fans on TikTok
Baseball content has found significant popularity on TikTok, and the New York Yankees have been at the forefront of this trend. Since joining the platform, @yankees has amassed over 1.1 million followers, making it the most followed Major League Baseball team on the platform. The hashtag #Yankees has generated 2.7 billion views, demonstrating the team's strong presence and fan engagement on the platform. Building on the success of their initial collaboration in 2020, TikTok and the Yankees are set to deliver exclusive content, in-stadium activations, and exciting programming to enhance the fan experience.Exclusive content and in-stadium activations
TikTok and the Yankees will collaborate to provide an array of engaging content to fans throughout the baseball season. This will include behind-the-scenes clips, interviews, player moments, and more. As the "Official Partner" of the New York Yankees, TikTok will enjoy in-stadium branding opportunities, such as home plate signage and outfield video board integration, ensuring maximum exposure during every Yankees game. Additionally, TikTok will be prominently featured in YES Network broadcasts through in-game commercials, on-air mentions, and dedicated TikTok-related segments.
Yankee Stadium will soon be home to exclusive TikTok x Yankee events.
“We’re excited to continue working with the Yankees and the YES Network to bring the excitement and joy of baseball to the platform and unite global sports fans.”
Exciting fan experiences at Yankee Stadium
To further elevate the fan experience, the collaboration has planned two TikTok Days at Yankee Stadium. These special events will take place on August 20 (Yankees vs. Boston Red Sox) and September 23 (Yankees vs. Arizona Diamondbacks). Fans attending these games will have the opportunity to engage with various TikTok integrations, exclusive merchandise, and memorable creator moments.A partnership that connects generations
"So many of our fans are deeply engaged with TikTok, which provides a unique platform for organic and creative content that illuminates the personalities of our players,” said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships. “Continuing our relationship allows us the opportunity to connect with a younger demographic and grow its interest in the Yankees and the game of baseball. Through our content initiatives, TikTok branding at Yankee Stadium, and our TikTok Days planned for later this season, we are really excited about this partnership.”
“The New York Yankees represent one of the most iconic and beloved brands in MLB, and even more broadly throughout America and around the world. The team continues to engage a passionate community of baseball fans on TikTok by leaning into the platform in fun and creative ways," said Harish Sarma, Global Head of Sports & Gaming at TikTok. "Through in-app content and in-Stadium experiences, we're excited to continue working with the Yankees and the YES Network to bring the excitement and joy of baseball to the platform and unite global sports fans."Through the power of integrated digital and physical experiences, fans can look forward to more thrilling content, exclusive experiences, and an even closer bond with their favorite team both on and off the field.
Tickets for TikTok Days, as well as all Yankee games, can be purchased at yankees.com/tickets.