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If you don’t know, now you know: Biggie’s coming to The Sandbox

Image: Barron Claiborne for Rap Pages via CNN.

  • TL;DR: Notorious B.I.G. is coming to an all new game in The Sandbox courtesy of Warner Music Group.

  • So what? Ready to walk the streets of 90s Brooklyn and live out your hip-hop dreams? Why not do it with one of hip-hop's juiciest legends.

90’s hip-hop icon Notorious B.I.G is coming to the virtual world with Breakin’ B.I.G—a new game courtesy of Warner Music Group and decentralised gaming platform, The Sandbox. Breakin’ B.I.G is a love letter to the side-scrolling classic games of the 90s, offering fans a unique way to explore Biggie’s legacy. In it, players are transported to a virtual Brooklyn where Biggie's influence reigns, and his music sets the tone for an immersive gaming experience.

Where Brooklyn at? Where Brooklyn at?

Breakin’ B.I.G. is more than a game; it's a time capsule that takes you back to the era when Biggie Smalls ruled the airwaves. Players assume the role of an aspiring rapper, navigating challenges and quests that mirror Biggie's own journey and his impact on the music industry.

From revitalising Brooklyn neighbourhoods, to confronting challenges and assisting Biggie in his career, the Breakin’ B.I.G. narrative intertwines players with the legend's life and legacy, while fully immersing them in a 2D arcade-style world that captures the essence of 1990s New York. 

Breakin’ B.I.G. players will also be able to access an exclusive collection of avatars and unique collectibles, giving fans a new way to deepen their connection with the hip-hop icon’s music, and story.

Breakin’ B.I.G. is coming The Sandbox courtesy of WMG. Image: WMG

Warner Music Group's vision for interactive fan experiences

The launch of Breakin’ B.I.G. is part of a broader partnership between The Sandbox and Warner Music Group. It's an effort to create interactive, music-driven experiences that allow fans to engage with artists in the dynamic, virtual world of Web3.

“The Notorious B.I.G. is one of the most respected hip-hop artists of all time, so we are honoured to be included in his lasting legacy through our partnership with Warner Music Group,” said Sebastien Borget, COO and Co-Founder of The Sandbox.

“I’m excited for our players to explore a rich Brooklyn environment with an arcade-inspired feel unlike anything we’ve done before. Fans will interact with Biggie in entirely new ways as they immerse themselves in a throwback 90s adventure.”

“The 90s created a modern iconic decade similar to the 1920s. No artist represents the style of the 90s more than Biggie,” said Elliot Osagie, Chief Strategy Officer, the Estate of The Notorious B.I.G.

“By bringing the appeal of the 90s style side-scrolling game, starring Biggie’s music, to an innovative Web3 platform, we are ensuring that the world he built will continue to be enjoyed by day-one fans and discovered by today’s new generation of fans in fresh innovative ways that remain authentic to Biggie’s brand and goals as an artist.”

To step into the world of Breakin’ B.I.G. and experience a unique mix of 90s hip-hop nostalgia and contemporary digital interaction, head over to The Sandbox.